2012年的十大可持续必威体育2018发展故事

去年我总结了2011必威体育2018年最佳可持续性故事并提供了我对2012必威体育2018年的最佳可持续发展故事。这是我对其中一些预测的思考 - 我认为我非常接近 - 还有一些我错过的大故事。

气候加热并躲藏起来

. Climate denial is well-funded, anti-scientific, self-interested, crazy…and understandable, given the massive assets buried in fossil fuel reserves, and the lengths to which their owners will go to prevent those assets from being stranded.

气候沉默是……在某种程度上更令人不安，更危险，更难理解。President Obama shied away the subject during the campaign—perhaps a political calculation that ultimately served him well—and broached the phrase once elected.但是纽约时代的裂开？最终，超级风暴桑迪（Supperstorm Sandy）比任何政治逻辑都更具效力……这只是一个问题，即将需要更多的300亿美元“事件”，以使大象进入房间中间。

美国落后于太阳能。
Asder spiegel12月写道：“中国在全球太阳能市场中的份额从6个增加到了令人印象深刻的54％。不到二十年前，美国仍在全球销售的太阳能技术的40％以上。今天，它刚好超过5％。”

EPA Battle Royal。
EPA won in court on emissions regulations, faced ongoing challenges from the House on everything from authority to regulate coal ash to its fundamental legitimacy as a shared public function. (There, I’ve said it: I’m one who believes that government is basically to collaborative expression of the shared will of the people; nothing could be more legitimate. But more on that another time.)

战斗将继续。开始改变的是政治结盟。as we saw in the defeat California’s 2010 Prop 23 ballot initiative (which threatened to block the state’s innovative climate policy), what used to be a battle between “business” and “environmentalists” will increasingly be a battle between “fossil” (in more ways than one!) business and everybody else (including most other business sectors, as well as environmentalists).

2012年也有个好消息。

绿色化学与生物仿生。

These two gems continue to move forward, though they still seem a bit “out there” to some of our clients, despite the opportunities and the growing examples of business value. OneSun, Inc., an energy company focused on ultra low-cost solar based on green chemistry and biomimicry. One of the pressures driving these innovations: the rising challenge against legacy, take-for-granted toxic chemistry Just one example: effective January 1, 2013, chlorinated tris, whichArlene Blum的研究帮助从1977年从婴儿睡衣中删除，将不再生产用于美国的消费产品。绿色化学的承诺：我们可以设计分子来完成我们需要做的事情，而不会产生不希望的后果。仿生的希望：自然可能已经弄清楚了。

根本透明度和“开放数据”。
The conversation is elevated. There’s lots of buzz—you couldn’t have missed it—about Big Data the Internet of Things. Radical Transparency still scares the dickens out of most business people and “Open Data” still has a long way to go. But as my friend Andrew Winston observed,透明度可能会失去战斗，但它将赢得战争。

扩大绿色差距

The steady and accelerating strategic shift continues to drive a widening competitive gap, as some companies (Method and Unilever, to name a few) race to embed “sustainability” as a driver of business value, while others—with a financial stake clearly stick in the past—dawdle. But if the cascade of value-eating disruptions of the past few decades is any indication, a strategy bent on preserving the past is doomed. Just ask Borders and Blockbuster.

我的预测错过的一些顶级故事（有很多）：

协作消费，点对点市场和共享经济（按2011年列表制作）正在起飞，业务创新泛滥随着越来越多的客户决定，如果他们能够从中受益，他们就不需要拥有东西。Airbnb在七年内生长到相同数量的凯悦床或希尔顿人，在70年达到了。商业挑战 - 如果美国需要十分之一的汽车数量，底特律就会发生这种情况，这是福特宣布与Zipcar建立战略联盟的商机开放的机会。但这也带来了宏观经济的挑战：更好地利用资本利用将有助于降低环境足迹，但是如果汽车行业（虽然负责六六分之一），那么国民经济就会面临构造转变。

国会国防部创新的妨碍
. The US Defense Department (often a major driver of technology innovation) has been investing in renewable energy, biofuels and efficiency, including in 2020 goals to reduce energy intensity 37.5 percent, water consumption intensity 26 percent, greenhouse gas emissions 34 percent, and produce or Procure at least 20 percent of electricity from renewable sources. Why? DoD has a clear strategic vision of the national security implications of climate and energy policy, measured in metrics as stark as the number of troops killed defending convoys delivering diesel to forward positions in Afghanistan at an estimated cost of $400/gallon), and the vulnerability of the US economy to supply disruption of critical [+imported+declining+hazardous+conflict-zone] raw materials.

国会（特别是众议院），另一方面，已经尝试了 - 幸运的是失败了 - 阻止了这些国防部计划。为什么？我能想到的只有两个原因：忠于其化石燃料行业的资助者，胜过他们的誓言；或反科学神学如此之深，以至于胜过传统联盟。

石油的末端？
A bit overstated, yes, but coal is already in decline, as nuclear has been for years. Speaking of stranded assets…this is a big one, and a pointed reminder of the depth of the conflict/. The国际能源机构的世界能源前景，2012年11月发布，宣布“如果世界要实现2°C的目标，则可以在2050年之前消费久经考验的化石燃料储量中的三分之一。”

另一个标记：350.org迅速加速运动有大学脱离化石能源投资。

欧佩克外交部长雅马尼（Shiekh Zaki Yamani）在1973年观察到的那样，“石器时代没有终止，因为我们没有石头，”化石能量时代就不会结束，因为我们用完了石油。但是它将结束。

生态公司会计。
I flagged Puma’s initiative on the environmental profit and loss statement (EP&L) in my 2011 Top Stories. But I was surprised—and delighted—to see the news out of the Rio conference that又有十几个或两家公司陷入了挑战做同样的事情。我很高兴（尽管一点也不感到惊讶）越来越多地参与释放可持续业务的业务价值。

大量价值。
Last and certainly not least is the matter of massive value. (Not a top story that I missed. More the story that I’m living in, as we unlock the potential. Many of you have heard me say—for some years now—that “sustainability may represent the biggest opportunity of the 21st century.” I still believe that, expect now—based on recent work with key clients—I think I may have understated the opportunity.

而已。已经有一年了。还有很多年。

图像img raj通过shutterstock