6 reasons to respond to the Dow Jones Sustainability Index survey

In the competitive atmosphere of sustainabilityratings and rankings, it is easy to get lost in the race to earn the highest scores and be an industry leader.

甚至对那些没有得到对DJSI的领导指标之必威体育2018一上市 - 尽管道琼斯可持续发展指数（DJSI）提供得分和行业排名，响应的实际过程可以为公司提供了巨大的利益。该DJSI问卷是一个动态和公司管理的可持续性，因此财务绩效的有效工具。必威体育2018

BrownFlynn已确定了六个令人信服的理由向DJSI回答问卷。

1. Measure what matters

DJSI的综合问卷集成了推动长期财务表现的经济，管理，社会和环境问题。

RobecoSAM AG, the organization that develops and analyzes the Corporate Sustainability Assessment (DJSI questionnaire), identifies questions and criteria that are materially relevant to a variety of companies, and provide the link between a company’s sustainability performance and its ability to succeed over the long term. RobecoSAM evaluates criteria annually to verify the link to financial performance.

由于某些可持续发展的做法变得嵌入必威体育2018到核心业务的做法，不再推动财务业绩，问题发展到更好的预期财务业绩。例如，2015年的问卷取消了对公司治理的政策和利益冲突的审核和对高管薪酬和管理层持股的要求添加或更新问题的问题。

2. Use industry-specific metrics

每个行业部门收到一份调查问卷集中在最相关的公司是行业内的成功的可持续发展的主题。必威体育2018随着标准的50％以上集中在有助于公司特定行业的风险和机遇的长期成功，受访者对其中改善或推动其可持续发展的努力向前发展的路线图。必威体育2018

3. Promote strategic conversations

所述DJSI问卷促进内部协作。这个过程开始的对话，以及由此引起，否则可能不会发生孤岛网络。受访者必须寻求跨部门和跨部门的投入，有效地填写问卷。

与其把这个简单的数据收集工作，可持续性从业者可以利用问卷调查为契机，交流思想跨业务单位和部门，通过这个可持续性管理过程中可能必威体育2018引发的创新。

“Responding to the DJSI and other stakeholder requests requires efficient processes and rigorous tracking of data and information,” said Art Gibson, vice president of environment, health and safety and sustainability at巴克斯特国际公司. “The data collection and review process we engage in as part of DJSI's annual evaluation provide an opportunity to engage leaders and experts across our company, drive change and foster improved performance in our sustainability program.” Baxter is one of 15 companies to have been included in the DJSI each year since the launch of the index.

4.收到一个绩效计分卡

All companies that respond to the DJSI questionnaire receive a Company Benchmarking Scorecard. This scorecard covers all criteria assessed and shows the company's sustainability performance compared to the industry average and the industry's best-in-class company on a global basis. Many companies use it as a valuable internal management tool, determining improvement areas in their sustainability initiatives.

5.努力不断改进

Because DJSI takes a best-in-class approach, the bar for sustainability performance rises each year; as a result, participating companies are encouraged to improve performance. The questionnaire evolves annually asking forward-looking questions to identify leading practices and thereby leading companies.

6. Earn access to capital

Shares of companies listed on one or more Dow Jones Sustainability Indices are recommended for sustainability investing, opening the door to the rapidly growing socially responsible investment (SRI) market.US SIF (The Forum for Sustainable and Responsible Investment)估计SRI / ESG型证券投资资产在2014年，超过2012点的水平了惊人的76％的增长占美国专业管理的资产为6.57万亿美元$（近18％）。

克里斯托弗·格林沃尔德在RobecoSAM可持续投资研究主管说必威体育2018，“我们看到了DJSI为主要手段，以帮助企业更好地了解他们的可持续发展计划的商业价值。通过可持续发展绩效和商业成功之间的联系的认识，我们认为，DJSI已经并将继续在引导资金，并通必威体育2018过公司和投资者在持续增加投资，发挥重要的作用。”

应对DJSI问卷是个不小的任务。完成它需要许多人的时间和精力。虽然没有一个尺寸适合所有人的方法来应对DJSI，BrownFlynn建议考虑响应之前下列问题。如果你能回答“是”对这些问题，你就会把你的公司在走向成功的轨迹。

你准备花必要的时间来完成调查问卷？

初开始,plan ahead, prioritizing sections on which to focus your efforts. Consider the highest weighted areas of the scoring methodology. Use last year’s scorecard and identify the obvious areas of opportunity, quick wins and priorities for your organization and determine who in your company can help.

你准备在内部传达的商业案例DJSI？

有高管买入约DJSI的意义，以及它如何有助于您的整体企业战略是很重要的。一旦合适的高管意识到它的重要性，涉及相关各方和写作的有效DJSI响应变得更加容易。

大卫Tulauskas，在可持续发展总监必威体育2018通用汽车公司，发现“帮助人们了解通过响应DJSI创造的价值产生我们所需要的内部支持。但是，不要以为一次就够了。以每年解释DJSI的商业案例中，我们看到的参与和支持，关键主题专家逐年成长“。

你有没有考虑如何最大限度地减少数据收集工作？

报告疲劳是企业发布可持续发展报告和应对DJSI关注的问题，必威体育2018CDPand other ratings and rankings questionnaires.

Marcos Mancini, director of sustainable banking atGrupo Financiero Banorte (Spanish)(the third largest financial institution in Mexico, listed on DJSI Emerging Markets in 2014), suggests trying to minimize the数据收集工作for your colleagues by combining content gathering for DJSI with other reporting data needs, if possible. “Once you’ve managed to understand the intricacies of the DJSI metrics, it’s more of a human process than a technical process,” he said. “People have to go a long way to get information, so make it as easy as possible for them.”

A sustainability data management system, such asCSRware，还可以跨平台报告信息采集帮助。

你有你需要的数据转化为有效应对DJSI的背景？

Schedule meetings with key subject matter experts to discuss the DJSI questions, identify gaps and data sources and create the necessary context to respond. Think about how the information you’re gathering pertains to the question — and how the question is trying to assess your company’s future success, and the connections between sustainability and traditional corporate governance.

通过addressing each of these questions, your company will be better prepared to gain value from the DJSI process. This leads to improved management of sustainability organizationally, enabling your company to make a more positive impact now and well into the future.