员工的敬业度不仅仅局限于回收易拉罐

企业领导的下一个前沿领域是什么?谁将领导它?

上周发布的《2015年绿色商业状态》(State of Green Business)证实了关于气候变化、水资源可用性和生态系统健康的最新报告所告诉我们的:企业的卓越行动和创新，以及公司、城市和组织内部所取得的进步是不够的。

生活在这个星球上的80亿人的行为累积起来的影响，仍然超出了这个星球的承受能力。公司还有什么事要做?

我们认为，一种方法是通过员工的敬业度，对全世界80亿人的行为产生更大的影响。美国最大的公司仅雇员就超过1100万。想象一下世界各地大小公司的员工在工作场所之外行动的规模和权力。

但如何?公司对员工在工作场所之外的行为有着深远的影响。在个人健康和安全等问题上，公司会推广健康和家庭安全运动，因为公司和员工互惠互利的商业理由显而易见。

为公司的下一个前沿领域是利用员工的力量 - 和他们的家人，朋友和扩展的社交网络 - 采取行动，并采取行为，保存和保护自然资源，在他们的个人生活。公司可以超越促进电子废弃物回收和志愿者在垃圾回升天。但在外部环境问题，美国企业的员工敬业努力的审查发现，项目数量有限，参与绩效指标则鲜有报道。在威兰基金会，我们开始了美国全国市长的挑战水土保持在2012年利用市长们与他们的居民采取行为，利益人与环境的影响。该承诺加起来。去年，来自50个州的1000个美国城市的居民在网上发承诺以节约用水十亿加仑，节约能源，减少浪费。2015年美国国家水资源挑战赛将于4月1日今年运行到30日，并可在mywaterpledge.com。这是一个现成的平台，以互动并教育员工采取持久的行为，减少对环境的影响，并帮助他们的社区。十七承诺是常理的行为，并且不只是水，它们还包括减少能源使用和食物垃圾。作为汇总图显示，承诺为消费者节省成本，节省基础设施和城市运营成本，促进干旱弹性和保护流域和生态系统。 Quantified financial and environmental savings are provided to each individual based on the pledges they select. You can read about the research that went into the design of the pledge program in our last Greenbiz article. Our aim is to provide an educational pledge program with comprehensive, measurable and long-lasting environmental benefits to individuals, cities, companies and the planet. A Greenbiz analysis of Sustainability and Employee Engagement in 2014 showed that measuring participation rates is vital for success and the mywaterpledge.com website does that. Later this year, we’ll be expanding the U.S. program to the World Water Pledge program to reach out to all 8 billion people. Companies have made progress that was almost unthinkable back in 1997 when I took this photo of a waste truck at a footwear factory in southern China. Trucks and manufacturing waste like this are long gone now, along with inefficient, water-wasting denim washers and anonymous supply chains. Products are stamped with sustainability certifications and customers can read carbon footprints. Companies now have teams of staff with “sustainability” in their titles. Across the spectrum of industries and business sizes, companies have treasured, measured, managed and reported on their environmental, social and governance performance. And innovative products have been invented to take a photo like this from a cell phone and share it with the world instantly instead of a roll of film and a lengthy wait for expensive digital processing. Business will ultimately address planetary challenges by optimizing within its operational boundaries AND by going beyond the fenceline and into the horizon.nWill you be a pioneer into the next frontier?