以下是公司如何拥有价值和利润
以下是一种编辑的摘录“游击营销拯救世界”Jay Conrad Levinson和Shel Horowitz（摩根詹姆斯，2016年）。
至于1998年，由U.K.的合作批发服务委托，发现60％的零售食品客户，即使在没有有组织的抵制，也避免了与不道德行为相关的商店或产品。1999年1999年由环境中的23个国家的消费者调查与威尔士王子商业领袖论坛和会议委员会合作，发现40％的消费者认为基于其社会行动惩罚公司，实际上近20％avoided a company’s products because of its social actions.
In an earlier case, a U.K.-based insurance association that owned shares in ExxonMobil actually sent a press release opposing the reappointment of CEO Lee Raymond on environmental grounds.
如果公司责任国际（以前称为Infact），企业责任或主要劳工工会的跨国中心组织股东行动或致电抵制，这对目标业务不仅非常糟糕，而且甚至可以降低政府;剥夺竞选刺激了南非种族隔离政权的崩溃。
被视为领导者，而不是威胁地迫使约翰尼逼近。避免损益杀害股东倡议和消费者抵制;承担主动，非常公开的立场，支持社会，经济和环保的行为 - “三重底线”。
投资者将21.4万亿美元转为社会负责公司
In November 1999, the Social Investment Forum reported that more than $2 trillion — an increase of 82 percent from 1997 levels — was invested in the United States in funds identified as socially responsible investing (SRI — also called by several other terms: "ethical investing," "green investing," "impact investing," "values-based investing," to name a few) — and one of every eight investment dollars was engaged in SRI. By 2013, that amount had more than tripled, to at least $6.57 trillion, and the percentage was up to one in every six investment dollars (16.6 percent).
In fact, the growth in socially screened investment dollars just from $2 trillion in 1999 to $2.7 trillion by 2007 about equaled the $700 billion bailout of the U.S. financial industry in the fall of 2008. World-wide, SRI investments passed $21.4 trillion by early 2014.
在私人投资方面，看看专门为斯里（换句话说）建立的投资基金（换句话说，不计算通过更多一般资金的社会负责公司的更广泛的投资。该市场于1995年的55个斯里基金，资产120亿美元，到201年以后管理1790亿美元的资金。以下十年包括2007-08金融危机，看到了震撼，数字达到了159条，管理1020亿美元 - 20年仍然增加八倍。
A related trend, microlending, lets investors seed businesses among the poorest of the poor in developing countries, using a circle of borrowers that creates peer pressure to succeed and repay the loan; even with no collateral, microlending pioneer Grameen Bank, founded by Muhammad Yunus of Bangladesh, achieves 99 percent repayment.
Shareholder activism and widely publicized boycotts force companies to negotiate from a position of perceived weakness.
Typically, microlending organizations offer loans of $25 to $100. That can be enough to lift a family out of poverty by achieving some specific business goal that had been out of reach. The concept has spread to dozens of organizations, such as Kiva.org, Accion, Finca, and many others. Meanwhile, Yunus, who was awarded the 2006 Nobel Peace Prize for his work, has stated a goal of eliminating poverty by 2030.
结束贫困声音过于雄心勃勃吗？我们提交这是完全可能的。自然资本主义解决方案的环境顾问和作者L. Hunter Lovins，指出我们拥有丰富的资源，但我们的优先事项可以使用一些调整。
也许我们买了错误的东西。我们为化妆支付的费用会涵盖全球生殖健康。宠物食品可以消除世界饥饿。我们正在使用材料购买来满足非材料需求。纳尔逊曼德拉说，“贫穷不是意外。”我们创造了，可以取消创造它。
It’s not at all surprising that socially responsible investing is growing so rapidly. Here’s a little secret: well-managed SRI funds often outperform the market.
结束贫困声音过于雄心勃勃吗？我们提交这是完全可能的。
•社会责任的投资基金继续展示其匹配或超越全面多元化的同行的能力。例如，社会责任的MSCI KLD（以前称为Domini 400）已经表现出标准普尔500指数，11.75％，从社会责任投资的年度回报率为11.75％，分别为2014年的12.72％，令人难以置信的36.20％2013年和2012年的13.24％。标准普尔将本基金与2014年12.72％相匹配，但2013年仅为22.11和2012年9.36。
•致力于社会和环境责任承诺的个别公司也优于整体市场，即使在经济衰退期间也是如此。在CRO杂志（以前称为商业道德）中名为的非正式指数（以前称为商业道德）前100名常规优于标准普尔500指数，包括短期和长期。与阿斯彭研究所合作的主流咨询公司Booz Allen Hamilton也发现了道德和财务表现之间的高度相关性。
在。KEARNEY于2008年11月（一段急剧下降）跟踪市场，发现：
In 16 of the 18 industries examined, companies recognized as sustainability-focused outperformed their industry peers over both a three- and six-month period, and were well protected from value erosion. Over three months, the performance differential across the 99 companies in this analysis worked out to 10 percent; over six months, the differential was 15 percent...This performance differential translates to an average $650 million in market capitalization per company.
换句话说，您不仅可以拥有价值和利润，它实际上是更容易的。
