5 steps to successful collaboration

协作是一个真正的流行语，我们加速进入2013年，为什么？首先，因为企业将目光投向了他们的间接影响，与同行下来复杂的供应链，往往纵横交错全球，实现黎明他们的一些关键供应链的挑战，从水安全劳工标准，只是过大对于一个组织独善其身。此外，合作是显著变化的一个重要组成部分 - 不是任何旧改，但需要把可持续性纳入主流的变化。必威体育2018

At Forum for the Future, we have our own change model —the Six Steps to Significant Change- 当我们从创新实践继续创建临界点的合作是必不可少的。根据我们的经验，竞争本身并不能转变市场。这个残酷的现实已经引发了来自企业高管多地响谁已经断奶竞争的饮食等于成功。但竞争前和竞争活动之间的线被快速（更后面）移位。

So, you think a spot of collaboration might be in order to accelerate your sustainability efforts? Here are five steps which could make this decision the most successful one of your career.

Step 1. Identify the right type of collaboration

这意味着让你的问题陈述的权利。或者你HMW问题（这会如何我们...）。或者，用简单的英语：它是什么，你想做什么？我们认为有三大类型的合作：

• Open Collaboration.与客户，ideamakers，您同行 - 这是伟大的，如果有你喜欢回答一个实际的问题，并在那里你有过下面的动作合理控制。通过Futurescapes我们与索尼合作，探讨技术如何能够确保在未来可持续的生活方式。有不同的想法，超越“照常营业”，索尼从事主导未来学家，社会评论家和设计，技术和可持续发展的来自世界各地的领域的专家 - 以及来自公众捐款 - 从开发四种情况2025年必威体育2018无限数量摆在我们面前的期货。然后这些方案被用来产生了一些新的概念，其中包括Wandular, a multipurpose device that evolves with you over your lifetime and remains up to date through cloud downloads and modular hardware plug-ins. In other words, goodbye to that drawer full of old mobile phones.
  
• 垂直协作。你需要的工作与你的供应链，并影响其他组织采取行动。一个很好的例子Eco-rating from U.K. mobile phone provider O2. O2 knew that a proportion of its customers would use sustainability as a key criteria in choosing a phone, and that an even larger number (up to 44 percent) would choose a more sustainable handset over a less sustainable one, all else being equal. O2 wanted to give its customers the ability to make these choices and, working in close collaboration with handset manufacturers, developed a simple and robust assessment tool called Eco-rating. Customers now see a rainbow label in stores, indicating the sustainability rating of all phones participating in the scheme — more than 90 percent of those stocked by O2.
  
• 横向协作。你需要创建一个要求系统你周围的转移，以及从谁都有一个共同的挑战，不同部门的不同行动者之间需要合作的变化。横向协作通常多利益是，作为政策制定者和非政府组织的接合通常需要创建在部门一级的转变。在全球层面，我们一直运行Sustainable Shipping Initiative, an industrywide movement toward a global sustainable shipping industry. At a country level, we managed乳业2020, a consortium project that led to a vision and guiding principles for a sustainable U.K. dairy sector and which involved representatives from the whole value chain, from farmer to retailer.

Step 2. Secure permission to play

Really very obvious, but often not there. For open innovation, senior management support is essential. Otherwise, the great ideas and insights from the brilliant minds engaged will go nowhere — and the next time you ask for their time, they may be far less willing to give it. When it comes to vertical collaboration, new supplier contracts might be needed, which is impossible without senior management commitment. And horizontal, multistakeholder collaboration is virtually impossible without CEO support as the risks can be quite high — new ways of working, new business models, genuine hallmarks of system change. And a letter from one CEO to another can be very helpful in bringing a consortium together. It certainly worked well for the可持续服装联盟.

步骤3.用伟大进程中，但要灵活

Collaboration leading to results won’t just happen by virtue of the right people being in the right place at the right time. To make the transition from talking shop to acting shop, tip-top and hot process is the order of the day. Make that investment in the experienced facilitator, and if it’s a bunch of very senior folk in the room, get an experienced and senior facilitator. This is particularly important for horizontal collaboration, where it’s also vital for participating NGOs to be clear which hat they are wearing — facilitator or challenger. Even if you are confident you have a process that is eye-wateringly sharp, be prepared to flex it to run wherever the energy of the collaboration might take it.

Step 4. Allow time

建立在反映ion in the process, times when participants can be alone, think things over, settle, calm things down. Difficult conversations need time to work through and resolve. Don’t try to rush the process. Build in an overnight stay between sessions, or dedicated reflection sessions with a reflective process (free-fall writing, visualization, etc.) For horizontal collaboration, plan also for a long process. Building consensus takes time, and people need to be prepared to be in it for the long haul.

Step 5. Reset the pre-competitive/competitive dial

这里是擦。企业需要重新思考竞争和合作的目的，并移动了一堆的活动纳入竞争前的复选框。例如，为了改变心情的音乐当中的主流消费者，使得可持续的产品和服务是常态，我们需要看到的拨痕，竞争前和竞争性活动之间的线以这样的方式转变，加强合作是推广。目前，太多的品牌和企业认为可持续性竞争优势的来源。必威体育2018它可以，但更广泛的变化 - 在可持续发展是新的主流，所谓的中等绿 - 将需要多个玩家必威体育2018，从战略策划多种干预措施。请参考前面的六个步骤，以显着变化。

Steps 2 through 5 are, of course, nonlinear, and neither is change. One type of collaboration can lead to another — horizontal collaboration leading to sectoral change may then require vertical collaboration to deliver some of the change within specific sectors. Of the three types of collaboration, it is the horizontal variety that has the greatest potential to shift systems.

鉴于我们所面临的当前可持续发展挑战的规模，显著和系统性的变化简必威体育2018直会做的伎俩。这就是为什么2013年起已成为合作的一年。

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